Orchard welcomes Ini Inyang as Account Growth Director

Company News • Apr 8, 2025 9:30:00 AM • Written by: Rashed Chowdhury

CHICAGO, IL – April 8, 2025

Orchard, a market research firm that uses the power of social media to answer brands’ biggest questions, today announced the appointment of Ini Inyang as its new Account Growth Director.

This hiring comes on the heels of a recent round of investment, positioning Orchard for an accelerated phase of growth and expanded client impact.

Inyang brings a decade of experience in market research and consumer insights, with expertise spanning healthcare, CPG, financial services, health tech, professional services, and hospitality. She has held key roles at industry giants such as Procter & Gamble, The HEINEKEN Company, The Clorox Company, Store No. 8, and most recently served as the Global Head of Research and Insights at Lucky Beard.

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“Ini’s deep industry expertise and strategic insights make her a perfect fit for Orchard as we scale our business and redefine how brands understand consumer behavior,” said Rashed Chowdhury, CEO and President at Orchard. “Her ability to translate complex market dynamics into actionable strategies aligns perfectly with our mission to deliver cutting-edge research solutions.”

Ini Inyang’s appointment aligns with Orchard’s ongoing commitment to revolutionizing market research through innovative methodologies and real-time behavioral insights. As the company continues to expand its offerings and industry reach, she will play a key role in driving client partnerships and fostering business growth.

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“I’m most excited to be another voice helping those in the industry experience first-hand how Orchard is revolutionizing the way we access and harness true consumer feedback,” said Inyang. “I look forward to working with the talented team at Orchard to shape the future of insights-driven decision-making.”

This latest investment and strategic hire reinforce Orchard’s momentum as a trailblazer in the market research industry as they gear up to compete in the 2025 Greenbook Insights Innovation Competition on April 30, 2025.

About Orchard

Orchard was founded in 2018 and has become a leader in behavioral data and predictive analytics while helping guide brands like Procter & Gamble and Church & Dwight to better decision making.  By testing in the wild, brands are able to get as close to real consumer mindsets as possible and ultimately make product and marketing decisions with increased confidence at speed and scale.

For more information about Orchard, please visit orchard-insights.com.

Media Contact

Rashed Chowdhury
CEO & President
Orchard Insights, Inc
rashed@orchard-insights.com

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Rashed Chowdhury

Rashed is the CEO & President of Orchard, where he spearheads the mission to solve the “say-do-gap” that plagues traditional market research methods. With a deep background in strategy consulting, he has spent his career advising Fortune 100 leaders on creating tangible business value through disciplined and data driven decision-making. His expertise spans across a variety of business problems and multiple sectors, but with a consistent focus on leveraging granular fact-based data and analytics to reveal true customer needs and drivers of financial value. At Orchard, Rashed’s vision is to use behavioral data to transform market research into a more accurate predictor of in-market success. His goal is to empower innovators and marketers to make business decisions with increased confidence at speed and scale. He has partnered with senior leaders at global brands like Coca-Cola, Caterpillar, Clorox, P&G, Unilever, and Church & Dwight to name a few.