Orchard welcomes Bryson Cwick, new Business Development Manager, to drive growth in 2025

Company News • Jan 21, 2025 11:50:11 AM • Written by: Rashed Chowdhury

CHICAGO, IL, January 21, 2025

Orchard, a market research firm that uses the power of social media to answer brands’ biggest questions, is excited to announce the addition of Bryson Cwick as Business Development Manager.

This hire aligns with the company’s strategic expansion following its recent investment round, enabling Orchard to enhance its solutions and continue delivering impactful insights to its clients.

Cwick, who previously worked for the company as Senior Strategist from 2021-2022 re-joins Orchard with extensive experience in primary research in CPG, healthcare/biotech, and financial services. In this new role, he will focus on expanding the company’s portfolio, and driving the adoption of Orchard’s in the wild testing research solutions.

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“I’m excited to join Orchard in their year of growth for 2025,” said Cwick. “It has been great to see how relevant Orchard research solutions are in today’s digital world. Keeping our ear close to the ground on digital consumer behavior will ensure that brands that choose us stay ahead of the curve and their competitors.”

Orchard CEO Rashed Chowdhury commented, “Bryson brings a wealth of experience and a fresh perspective that will be invaluable as we continue to grow and innovate. We are thrilled to have him back on board to help us navigate this exciting chapter.”

The addition of Bryson Cwick underscores Orchard’s commitment to growth while positioning the company for continued success in its mission to solve the “say-do-gap” that plagues traditional market research methods.

About Orchard

Orchard was founded in 2018 and has become a leader in behavioral data and predictive analytics while helping guide brands like Procter & Gamble and Church & Dwight to better decision making.  By testing in the wild, brands are able to get as close to real consumer mindsets as possible and ultimately make product and marketing decisions with increased confidence at speed and scale.

For more information about Orchard, please visit orchard-insights.com.

Media Contact

Rashed Chowdhury
CEO & President
Orchard Insights, Inc
rashed@orchard-insights.com

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Rashed Chowdhury

Rashed is the CEO & President of Orchard, where he spearheads the mission to solve the “say-do-gap” that plagues traditional market research methods. With a deep background in strategy consulting, he has spent his career advising Fortune 100 leaders on creating tangible business value through disciplined and data driven decision-making. His expertise spans across a variety of business problems and multiple sectors, but with a consistent focus on leveraging granular fact-based data and analytics to reveal true customer needs and drivers of financial value. At Orchard, Rashed’s vision is to use behavioral data to transform market research into a more accurate predictor of in-market success. His goal is to empower innovators and marketers to make business decisions with increased confidence at speed and scale. He has partnered with senior leaders at global brands like Coca-Cola, Caterpillar, Clorox, P&G, Unilever, and Church & Dwight to name a few.