Orchard secures latest investment round to accelerate growth & innovation

Chicago, IL, December 03, 2024

Orchard, a market research firm that uses the power of social media to answer brands’ biggest questions, has secured its latest round of investment from Thornapple River Capital.

The investment will be used to further accelerate Orchard’s growth, enhance their technology and analytics offerings and proprietary Orchard Index scoring algorithm, and bring even more innovative solutions to market.

“I’m very proud of what the Orchard team has been able to accomplish to-date in pursuit of our mission to disrupt traditional market research and transform how brands innovate and go-to-market with higher rates of success,” said Rashed Chowdhury, CEO and President of Orchard. “We’re excited to partner with Thornapple River Capital to fuel our next stage of growth.”

Orchard has pioneered a behavioral test-and-learn research solution. The testing in the wild approach aims to solve the “say-do-gap” that’s increasingly being amplified in survey-based research methods.

The new funding will enable Orchard to:

1. Amplify their point of view on research: Invest in sales and marketing to educate the market on a better way to conduct research, emphasizing the company’s innovative methodologies and thought leadership. 
   
2. Enhance product offering: Invest in technology and analytics to make the product offerings increasingly predictive of real-world results and enable faster execution, providing clients with more accurate and timely insights.  
   

“We are thrilled to partner with Orchard,” said Genesis Guanga, Managing Partner of Thornapple River Capital. “Orchard is the tool every brand will need to quickly navigate and respond to the ever-changing landscape of product innovation and consumer behavior while allowing companies to get more out of their R&D and marketing budgets.” 

By testing in the wild, brands are able to get as close to real consumer mindsets as possible and ultimately make product and marketing decisions with increased confidence at speed and scale. Orchard was founded in 2018 and has become a leader in behavioral data and predictive analytics while helping guide brands like Procter & Gamble and Church & Dwight to better decision making.  

For more information about Orchard, please visit orchard-insights.com. 

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