Company News • Feb 19, 2025 12:00:00 PM • Written by: Rashed Chowdhury
CHICAGO, IL, February 18, 2025
Orchard, a market research firm that uses the power of social media to answer brands’ biggest questions, today announced the appointment of three industry leaders to its Board of Directors: Rachel Moore, Matthew Tumbleson, and Jeremy Wall. This expansion follows a recent investment round, positioning Orchard for accelerated growth and innovation in market research.
New board members bring deep expertise across growth strategy, consumer insights, and analytics
Rachel Moore, partner at Goldilocks and former Chief Marketing Officer at Clio Snacks, has extensive experience in brand strategy, product innovation, and consumer engagement. At Clio Snacks, she spearheaded the company’s transformation from a regional yogurt bar business to a nationally recognized snack brand. Moore's background also includes leadership roles at E&J Gallo Winery and Abercrombie & Fitch.
“The opportunity to disrupt consumer research by enabling quick, broad, real-life testing excites me the most,” said Moore. “Orchard allows brands to gain rapid insights and make agile, data-driven optimizations, which is a game-changer for brands looking to drive meaningful growth.”
Matthew Tumbleson, a seasoned Chief Growth Officer with experience spanning high-growth startups and Fortune 100 companies, brings a proven track record in driving scalable business expansion. Having led teams responsible for P&L exceeding $100M and executed multi-channel strategies at companies like Procter & Gamble, GrubHub, Rappi, and General Assembly, Tumbleson’s data-driven approach aligns seamlessly with Orchard’s mission.
“Orchard delivers real value by helping clients make informed decisions and de-risk major investments,” said Tumbleson. “Expanding awareness of Orchard’s powerful offering benefits both clients and the company—creating a true win-win.”
Jeremy Wall, an advisor to C-suites and boards for over 15 years, brings expertise in go-to-market strategies, pricing, M&A, and analytics-driven decision-making. With experience at NielsenIQ and Stax, he has enjoyed shaping the strategic direction of firms, mentoring future industry leaders, and investing and advising investors in market research-driven businesses.
“Orchard offers a better way to capture better data,” said Wall. “I have seen questionable data inform big strategic decisions. Orchard's ability to be both highly targeted and highly scalable can be a real asset for senior leadership.”
The addition of these board members follows Orchard’s recent investment, fueling the company’s next phase of growth.
With a focus on solving the “say-do-gap” that plagues traditional survey methods, Orchard is revolutionizing how companies conduct market research.
“Our new board members bring invaluable experience in scaling businesses and building products,” said Rashed Chowdhury, CEO and President of Orchard. “Their strategic leadership will be instrumental as we continue to innovate and enhance the Orchard offering for our partners.”
About Orchard
Orchard was founded in 2018 and has become a leader in behavioral data and predictive analytics while helping guide brands like Procter & Gamble and Church & Dwight to better decision-making. By testing in the wild, brands can get as close to real consumer mindsets as possible and ultimately make product and marketing decisions with increased confidence at speed and scale.
For more information about Orchard, please visit orchard-insights.com.
Media Contact
Rashed Chowdhury
CEO & President
Orchard Insights, Inc
rashed@orchard-insights.com
