CHICAGO, IL – April 8, 2025
This hiring comes on the heels of a recent round of investment, positioning Orchard for an accelerated phase of growth and expanded client impact.
Inyang brings a decade of experience in market research and consumer insights, with expertise spanning healthcare, CPG, financial services, health tech, professional services, and hospitality. She has held key roles at industry giants such as Procter & Gamble, The HEINEKEN Company, The Clorox Company, Store No. 8, and most recently served as the Global Head of Research and Insights at Lucky Beard.
“Ini’s deep industry expertise and strategic insights make her a perfect fit for Orchard as we scale our business and redefine how brands understand consumer behavior,” said Rashed Chowdhury, CEO and President at Orchard. “Her ability to translate complex market dynamics into actionable strategies aligns perfectly with our mission to deliver cutting-edge research solutions.”
Ini Inyang’s appointment aligns with Orchard’s ongoing commitment to revolutionizing market research through innovative methodologies and real-time behavioral insights. As the company continues to expand its offerings and industry reach, she will play a key role in driving client partnerships and fostering business growth.
“I’m most excited to be another voice helping those in the industry experience first-hand how Orchard is revolutionizing the way we access and harness true consumer feedback,” said Inyang. “I look forward to working with the talented team at Orchard to shape the future of insights-driven decision-making.”
This latest investment and strategic hire reinforce Orchard’s momentum as a trailblazer in the market research industry as they gear up to compete in the 2025 Greenbook Insights Innovation Competition on April 30, 2025.
Orchard was founded in 2018 and has become a leader in behavioral data and predictive analytics while helping guide brands like Procter & Gamble and Church & Dwight to better decision making. By testing in the wild, brands are able to get as close to real consumer mindsets as possible and ultimately make product and marketing decisions with increased confidence at speed and scale.
For more information about Orchard, please visit orchard-insights.com.
Rashed Chowdhury
CEO & President
Orchard Insights, Inc
rashed@orchard-insights.com