Rashed Chowdhury

Rashed is the CEO & President of Orchard, where he spearheads the mission to solve the “say-do-gap” that plagues traditional market research methods. With a deep background in strategy consulting, he has spent his career advising Fortune 100 leaders on creating tangible business value through disciplined and data driven decision-making. His expertise spans across a variety of business problems and multiple sectors, but with a consistent focus on leveraging granular fact-based data and analytics to reveal true customer needs and drivers of financial value. At Orchard, Rashed’s vision is to use behavioral data to transform market research into a more accurate predictor of in-market success. His goal is to empower innovators and marketers to make business decisions with increased confidence at speed and scale. He has partnered with senior leaders at global brands like Coca-Cola, Caterpillar, Clorox, P&G, Unilever, and Church & Dwight to name a few.