Orchard promotes Jordan Neve and Keeley McManus to Client Strategy & Insights Managers

CHICAGO, IL, January 28, 2025

Orchard, a market research firm that uses the power of social media to answer brands’ biggest questions, is proud to announce the promotions of Jordan Neve and Keeley McManus to Client Strategy & Insights Managers.

These promotions come at a pivotal moment for the company as it continues to expand, fueled by a recent investment round led from Thornapple River Capital.    

Jordan Neve who joined Orchard 2021 as Senior Account Strategist and has consistently demonstrated her ability to lead with vision and adaptability. “Jordan was new to the research world when she joined, but she quickly became one of our best-placed bets,” said Orchard CEO and President, Rashed Chowdhury. “She’s transformed client accounts, injected positivity into our day-to-day, and established herself as a true team leader.”

“We've built a truly unique culture rooted in trust, accountability, and a 'fail fast' mindset where no idea is too bold, and no question—whether simple or unconventional—is ever dismissed. It's a place where I feel fully supported while also trusted to work independently and make decisions,” said Neve. 

Keeley McManus joined Orchard in 2022 as Senior Account Strategist. With her extensive expertise, she has also been a cornerstone of the Orchard team. “Keeley quickly became a company veteran,” said Chowdhury. “Since day one, she has established trust with both clients and colleagues. Beyond her professional acumen, her thoughtfulness enriches our company culture.”  

"My goal is to help our growing accounts deepen their understanding of the Orchard methodology so that whenever a market research question arises, they turn to our in the wild testing for unbiased answers," said McManus.  

“The promotions of Jordan and Keeley reflect their outstanding dedication and the strength of our team. We’re excited to see the impact they’ll make in their new roles.” said Chowdhury.  

The promotions highlight Orchard’s focus on internal growth and development while positioning the company for continued success in its mission to solve the “say-do-gap” that plagues traditional market research methods. 

About Orchard

Orchard was founded in 2018 and has become a leader in behavioral data and predictive analytics while helping guide brands like Procter & Gamble and Church & Dwight to better decision making.  By testing in the wild, brands are able to get as close to real consumer mindsets as possible and ultimately make product and marketing decisions with increased confidence at speed and scale.   

For more information about Orchard, please visit orchard-insights.com. 

Media Contact

Rashed Chowdhury 
CEO & President 
Orchard Insights, Inc 
rashed@orchard-insights.com