Orchard Insights productizes its testing methodology into three tools

CHICAGO, IL – June 18, 2026

Orchard Insights, a behavioral market research firm, announced the formal productization of its in the wild test offerings into three targeted solutions: Seed, Shape, and Activate.

Each testing stage is designed to support every stage of the innovation cycle.

“Seed” identifies the strongest early-stage problem statements, themes, and ideas. “Shape” provides insights to help refine concepts, packaging, naming, and claims. “Activate” confirms & validates near-final executions under real-world scrutiny before launching.

The 3-tiered lineup allows brands to move more seamlessly through Orchard's unique methodology, which is grounded in observed behavior rather than relying solely on consumer’s self-reported stated intent.

To learn more about our new offerings visit: www.orchard-insights.com/solutions

About Orchard

Orchard was founded in 2018 and has become a leader in behavioral data and predictive analytics while helping guide brands like Unilever, Procter & Gamble and Church & Dwight to better decision making.  By testing in the wild, brands are able to get as close to real consumer mindsets as possible and ultimately make product and marketing decisions with increased confidence at speed and scale.   

For more information about Orchard, please visit orchard-insights.com. 

Media Contact

Rashed Chowdhury 
CEO & President 
Orchard Insights, Inc 
rashed@orchard-insights.com