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Matchmaking in the wild

Written by Kristine Kliewer | Feb 12, 2025 6:30:00 PM

Valentine’s Day is just around the corner, and whether you're searching for "the one" or just looking to boost your dating success, real-world data might be your best wingman.

At Orchard, we put our matchmaking skills to the test—literally—by running a real-world matchmaking experiment. Do witty one-liners work better than deep conversations? Is a puppy pic a game-changer or just another cliché? Which traits drive the most right swipes? In this infographic, we'll dive into our in the wild matchmaking experiment, revealing insights that can help our coworker Richard, and you optimize their dating profile for more meaningful connections. 

If our matchmaking experiment taught us anything, finding love takes more than luck—it takes insight. Whether it's leading with authenticity, crafting the perfect opening line, or simply showing genuine interest, small changes can lead to big connections. So, why leave your love life to chance?

At Orchard, we help brands—test, refine, and optimize for success. From white space exploration to innovation to claims and message testing, and everything in between, Orchard is your perfect match for testing your next idea.

Ready to swipe right on Orchard?