Matchmaking in the wild

Valentine’s Day is just around the corner, and whether you're searching for "the one" or just looking to boost your dating success, real-world data might be your best wingman.

At Orchard, we put our matchmaking skills to the test—literally—by running a real-world matchmaking experiment. Do witty one-liners work better than deep conversations? Is a puppy pic a game-changer or just another cliché? Which traits drive the most right swipes? In this infographic, we'll dive into our in the wild matchmaking experiment, revealing insights that can help our coworker Richard, and you optimize their dating profile for more meaningful connections.

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If our matchmaking experiment taught us anything, finding love takes more than luck—it takes insight. Whether it's leading with authenticity, crafting the perfect opening line, or simply showing genuine interest, small changes can lead to big connections. So, why leave your love life to chance?

At Orchard, we help brands—test, refine, and optimize for success. From white space exploration to innovation to claims and message testing, and everything in between, Orchard is your perfect match for testing your next idea.

Ready to swipe right on Orchard?

Curious what testing in the wild is all about?

Discover how you can harness the digital landscape to answer your most pressing questions and completely redefine the way you do market research. 

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Kristine Kliewer

Kristine is the Senior Production Design Manager at Orchard, where she leads the execution of high-volume design projects that bring insights to life. She manages a network of creatives and works across teams to ensure consistent, high-quality deliverables that help Fortune 500 clients bridge the “say-do gap” in market research. With an agency background in creative direction and brand strategy, Kristine specializes in simplifying complexity, aligning stakeholders, and delivering impactful marketing and design solutions that drive real-world engagement.