Go where your consumers live: unlocking social media as a real-world market research laboratory

Market Research • May 16, 2025 10:29:25 AM • Written by: Jordan Hussian

Market researchers are facing a persistent challenge: traditional research methods struggle to capture quality data that can accurately predict how consumers will actually behave. Yet, the solution is right in front of us. In a new article for Greenbook, Client Strategy and Insights Manager, Jordan Neve explores how to unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market research.

What insights you’ll learn:

Why traditional research methods are falling behind in predicting real behavior

How to use social media as a living, breathing consumer lab

What makes social data more authentic and predictive than survey responses

The ability to tap into real-time consumer insights isn't just an advantage—it's a necessity. Read the full article on the Greenbook blog.

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Jordan Hussian

Jordan is a Client Strategy and Insights Manager at Orchard, leveraging nearly four years of deep industry exposure to drive impactful, client-focused research. Beyond project execution, Jordan has been instrumental in growing and training a high-performing team, ensuring every client receives focused, strategic guidance rooted in real consumer behavior. With a sharp analytical mindset and a passion for translating complex data into actionable strategy, she helps bridge the gap between what consumers say and what they actually do—turning insights into business advantage.