--- title: blog | Case Study description: Case Study | --- [Go Back Up](https://hello.orchard-insights.com/blog/tag/case-study#top) [Skip to Content](https://hello.orchard-insights.com/blog/tag/case-study#body) [![Orchard-Main-Logo](https://hello.orchard-insights.com/hs-fs/hubfs/Orchard-Main-Logo.png?width=225&height=44&name=Orchard-Main-Logo.png "Orchard-Main-Logo")](https://www.orchard-insights.com) Toggle Menu - [Get Started](https://orchard-insights.com/book-a-meeting/) ## Case Study ![](https://hello.orchard-insights.com/hs-fs/hubfs/CRC-2026.png?height=500&name=CRC-2026.png) [Events](https://hello.orchard-insights.com/blog/tag/events) ## [What CRC 2026 revealed about the future of market research](https://hello.orchard-insights.com/blog/what-crc-2026-revealed-about-the-future-of-market-research) 98% of research teams approve AI. The say-do gap has tripled in some categories. CRC 2026 showed why faster answers aren't better ones. ![](https://hello.orchard-insights.com/hubfs/Joe.png) **Joe Corace** Sep 25, 2026, 12:37:01 PM ![](https://hello.orchard-insights.com/hs-fs/hubfs/Ai-gen-header-img.png?height=500&name=Ai-gen-header-img.png) [Industry Trends](https://hello.orchard-insights.com/blog/tag/industry-trends) ## [AI creative: What gets attention & what builds trust](https://hello.orchard-insights.com/blog/ai-creative-what-gets-attention-what-builds-trust) ![](https://hello.orchard-insights.com/hubfs/Keeley-Headshot.png) **Keeley Gensler** Sep 21, 2026, 11:37:39 AM ![](https://hello.orchard-insights.com/hs-fs/hubfs/gen-x-header-img.png?height=500&name=gen-x-header-img.png) [Market Research](https://hello.orchard-insights.com/blog/tag/market-research) ## [Rethinking Gen X: The generation that wouldn’t “sell out” doesn’t oversell itself, either](https://hello.orchard-insights.com/blog/rethinking-gen-x-the-generation-that-wouldnt-sell-out-doesnt-oversell-itself-either) ![](https://hello.orchard-insights.com/hubfs/Gracey-headshot.png) **Gracey Mussina** Sep 10, 2026, 10:00:00 AM --- [![Orchard-Logo 1@2x](https://hello.orchard-insights.com/hs-fs/hubfs/Orchard-Logo%201@2x.png?width=200&height=39&name=Orchard-Logo%201@2x.png "Orchard-Logo 1@2x")](https://www.orchard-insights.com) --- © Orchard Insights, Inc 2018-2024 | [Privacy Policy](https://orchard-insights.com/privacy-policy)