Go where your consumers live: unlocking social media as a real-world market research laboratory

Market researchers are facing a persistent challenge: traditional research methods struggle to capture quality data that can accurately predict how consumers will actually behave. Yet, the solution is right in front of us. In a new article for Greenbook, Client Strategy and Insights Manager, Jordan Neve explores how to unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market research. 

What insights you’ll learn: 

• Why traditional research methods are falling behind in predicting real behavior 

• How to use social media as a living, breathing consumer lab 

• What makes social data more authentic and predictive than survey responses 

The ability to tap into real-time consumer insights isn't just an advantage—it's a necessity. Read the full article on the Greenbook blog.