Those of you who have been with us a while may remember us as Dose Media. In 2022 we decided to undergo a total rebrand, and since 2025 was a big year for us – winning competitions, connecting with lots of new people in the industry, and growing our social media network – we thought the start of a new year was as good a time as any to re-introduce ourselves.
A company’s name signals how it thinks, works, and delivers value. Becoming Orchard wasn't just a rebrand; it was a reflection of a fundamental shift in how the company approaches market research, innovation, and growth.
What started as a casual name for a backend engineering tool eventually became our identity as a market research company built on experimentation, real-world testing, and a commitment to better insights. Through conversations with our Director of Engineering, Aaron, and our CEO, Rashed, this piece traces how Orchard became what it is today.
Each campaign, test, and creative variation functioned like planting a seed, and Orchard came to represent growth at scale. Structured, intentional, and measurable.
Most companies reverse engineer meaning into their names. Orchard did the opposite.
Aaron: The name originally came from a tool I was building for our ad campaigns. In the backend code, we were using tree-like data structures to map out how each campaign would be built—you know, nodes and branches defining each step. Because we had all these trees in the system, I just called it "Orchard."
Rashed: When Aaron named that tool, it stuck with me. “Orchard” naturally represented what we were doing to grow ideas at scale. Each campaign, each test, each creative variation was like planting a new seed and seeing how it performed. When it came time to rebrand the company, "Orchard" felt like it captured everything we were trying to do. It embodied that sense of organic growth, structure, and scalability—helping our clients grow their ideas the same way we grew ours. It wasn't sterile or corporate. It was warm, natural, and it came from us.
Let’s start from the beginning. Why rebrand from Dose to Orchard?
Rashed: Originally, we were called Dose, and at that time our focus was more of a content house with editorial, storytelling, social-first creative. But as the business evolved, we realized we were becoming something very different. We weren’t just creating content; we were running experiments, using data to understand what ideas people actually respond to before we even got to creating the content. That shift — from making content to learning from behavior — is what pushed us to rebrand.
Aaron: The rebrand was really about signaling the shift. Our CEO at the time really liked the name Orchard, and it felt like the right move to distance ourselves from the Dose era and make it clear: we're a market research company now, not an editorial shop.
What made “Orchard” the right fit for a market research company?
Aaron: The name gives off a vibe of freshness, growth, and scalability—all things we want our clients to think of! Orchard felt more like us in terms of being a homegrown idea organically stemming from the team.
Rashed: That’s exactly why it worked. It’s something that came from our own team that’s warm, natural, and scalable. It wasn’t just a clever name — it reflects our philosophy. Orchards are alive, constantly producing. They’re not just one-and-done. And that's how we approach research: we're helping clients cultivate ideas, have those ideas take root and grow into something measurable, not just run isolated tests.
The rebrand from Dose to Orchard is what marked the strategic shift from pure content creation to a new method of conducting market research.
Orchard’s name reflects our approach to research: cultivation over shortcuts.
Orchard’s methodology focuses on planting the right hypotheses, testing them in real-world environments, and iterating based on what actually performs.
Orchard’s name grew out of the work itself. It was a shift from content to experimentation, from intuition to evidence, and from one-off outputs to scalable insight systems.
The Orchard mindset reframes innovation as something you cultivate, not something you gamble on. Growth comes from patience, structure, and learning what truly works before scaling.