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  • What CRC 2026 revealed about the future of market research

    What CRC 2026 revealed about the future of market research

    In his opening keynote address at CRC, Rohit Bhargava used an allegory that stuck with me. He told his audience that in 1968, Dick Fosbury won Olympic gold by going over the high jump bar backward. It wasn’t his technique that won him the title, but rather, it was noticing that foam had replaced the…

    Joe Corace Avatar
    Joe Corace
  • AI creative: What gets attention & what builds trust

    AI creative: What gets attention & what builds trust

    Successfully leveraging AI-generated creative in your advertising can be tricky. We’ve taken data points from AI creative presented to real consumers in-feed to show you exactly where and how it works, as well as where it falls flat, especially in terms of building trust The only constant we found across brands is that there isn’t…

    Keeley Gensler Avatar
    Keeley Gensler
  • Rethinking Gen X: The generation that wouldn’t “sell out” doesn’t oversell itself, either

    Rethinking Gen X: The generation that wouldn’t “sell out” doesn’t oversell itself, either

    This generational playbook series explores how each generation was shaped by the rise of the internet, social media, and the cultural moments that defined them. We look at what traditional research says drives their decisions — and reveal the moments where their behavior tells a different story — to help brands rethink how they market…

    Gracey Mussina Avatar
    Gracey Mussina

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Events

What CRC 2026 revealed about the future of market research

Industry Trends

AI creative: What gets attention & what builds trust

Market Research

Rethinking Gen X: The generation that wouldn’t “sell out” doesn’t oversell itself, either

Industry Trends

The anti-rec: reverse psychology & “don’t buy this” marketing

Say-do Gap Experiments

Balance vs. indulgence: The say-do gap Gen X undersells

Industry Trends

The IKEA Effect: Why we overvalue what we make and what that means for CPG

Market Research

Who stops the scroll? Researching in real-world context

Market Research

Bias 5: The Hawthorne effect

Industry Trends

Keeping up with the culture: Where traditional research falls behind